Impact of Residential Building Amenities on Resident Satisfaction in the UK

Executive Summary

Resident satisfaction in UK residential buildings is strongly influenced by the availability and quality of on-site amenities. Across both the rental and ownership sectors, residents consistently rank features like high-speed broadband, energy-efficient homes, private outdoor spaces (gardens or terraces), and leisure facilities (gyms, pools) among the most important factors for a high quality of living.

Surveys indicate that UK tenants, especially in Build-to-Rent (BTR) developments, appreciate amenities that enhance convenience, wellness, and community, from concierge services and social lounges to co-working spaces and communal gardens. 

Amenities not only improve day-to-day living but also affect key business metrics: developments with desirable amenities tend to see higher lease renewal rates and resident retention than those without. Many renters are willing to pay a premium for homes that offer their preferred amenities, such as on-site gyms, private outdoor space, and reliable services.

Importantly, preferences can vary by region and generation. For example, London renters often value social and leisure spaces alongside proximity to transport, while renters in regional cities like Manchester and Liverpool may prioritise pet-friendly policies or parking and green features. Younger generations show a particularly strong desire for features that maximise space and flexibility they are far more likely to avoid or leave properties that lack sufficient storage or personalisation options.

A standout amenity in terms of impact is in-building storage. In the UK’s urban housing context of compact flats and limited space, the provision of extra storage (such as secure basement lockers, bike rooms, or storage cupboards) has emerged as a key contributor to resident satisfaction. Research finds that lack of storage space is a top frustration for renters, contributing to clutter and even stress.

Conversely, developments that offer convenient, secure on-site storage options enable residents to declutter their living areas, safely stow seasonal or bulky belongings, and ultimately feel more comfortable in their homes. In-building storage is increasingly seen as a “must-have” in dense urban developments: it supports mental well-being (by reducing cramped conditions) and is becoming expected by residents, not just an optional luxury. Some BTR operators have capitalised on this demand by offering storage units for rent within buildings, adding both a resident benefit and a new revenue stream.

This report examines in detail how a range of amenities influence resident satisfaction in the UK, with a particular focus on the often underappreciated role of storage. It draws on recent surveys, industry research, and case studies to provide insights for developers, investors, and planners into which amenities matter most, how they drive retention and value, and how best to integrate them (with an emphasis on London and major regional markets).

The report concludes with implications and recommendations for incorporating amenity provision, especially storage solutions, into residential development strategies to enhance resident experience and project success.

Amenities and Overall Resident Satisfaction

Multiple UK-specific studies confirm that the inclusion of modern amenities in residential developments significantly boosts resident satisfaction and perceived quality of life. This is particularly evident in the Build-to-Rent (BTR) sector, where professionally managed rental communities often come packaged with a suite of on-site facilities. BTR tenants report higher satisfaction levels than those in the traditional private rented sector (PRS), partly due to the availability of amenities and services included in their rent. In fact, only about 1 in 10 current BTR residents say they’d consider returning to a traditional PRS property, indicating how effective amenities and service can be in securing contentment.

By providing gyms, lounges, co-working areas, roof terraces, concierge desks and more, BTR developments create an all-in-one living experience that residents perceive as a better value proposition despite higher headline rents. A 2024 British Property Federation survey of 32,000 renters (across 80 BTR schemes) found that while BTR rents average 15–25% higher than comparable PRS rents, the included amenities and professional management lead tenants to feel they are “getting more for their money” in BTR. Correspondingly, 75% of BTR residents in one study believed their property offered good value for money, versus only 53% of PRS tenants, underscoring how amenities can elevate perceived value.

Crucially, certain amenities stand out as most impactful on satisfaction. Surveys of UK renters consistently put high-speed internet at or near the top of the list of essential features. In a 2023 JLL survey, 93% of tenants said fast broadband was important when choosing a home, the single highest-rated “fundamental” factor. Energy efficiency (and low running costs) was almost as critical, rated important by 91% of tenants, reflecting heightened awareness of utility bills and sustainability.

After these, private outdoor space (such as a balcony, garden or roof terrace) was highly prized (around 70% deemed it important). These fundamentals often even outrank internal amenities in importance, highlighting that a well-connected, cost-efficient and spacious-feeling home is the baseline of satisfaction. 

Beyond the basics, on-site leisure facilities like gyms and swimming pools are very influential. Health and fitness amenities were the most sought-after communal facilities in rental buildings, nearly half (45%) of tenants with access to an on-site gym use it regularly. In buildings offering amenities, far more residents make regular use of gyms than of less active facilities.

By contrast, more niche or purely social amenities (cinema rooms, shared kitchens, etc.) see lower usage, about 50% of tenants reported never using co-working spaces, cinema rooms or private dining areas available in their building. This suggests that while movie rooms and co-work lounges can enhance a development’s appeal, they do not drive daily satisfaction to the same degree that a gym or garden might, since fewer residents engage with them frequently.

The presence of a concierge or on-site management is another highly valued amenity in the UK context. Two-thirds of tenants (66%) in one survey said an on-site concierge was important when house hunting. A staffed front desk contributes to both convenience (handling parcels, maintenance requests) and security, thereby improving peace of mind. 

Communal social spaces like residents’ lounges, clubrooms or rooftop terraces also contribute to quality of life by providing space to relax or socialise beyond one’s private apartment. While not every resident will use them regularly, many appreciate simply having the option. Notably, a sense of community fostered through such shared spaces can significantly boost overall satisfaction. Industry research by Knight Frank found that top-rated BTR schemes tend to offer numerous communal amenities (Band A schemes had an average of 7 amenities vs. only 2 in low-rated schemes), but more importantly, they activate those spaces to build community engagement. 

Amenities like lounges, gardens and event spaces that encourage neighbours to interact received higher “amenity value” scores than utilitarian features like cycle storage or parking, which, while useful, do not drive community life. This indicates that amenities serve a dual role: they not only provide services but also help create an environment where residents feel part of a community. For instance, developments that host regular social events (movie nights, fitness classes, etc.) or provide co-working and lounge areas see stronger resident friendships and support networks.

The British Property Federation notes that 92% of BTR schemes offer a resident social events calendar, often free of charge, which has become one of the most popular “amenities” of all. London renters particularly value this sense of community: 72% of London BTR residents described their community as engaged and active, one of the highest levels nationally. These community-focused amenities improve residents’ emotional satisfaction and are linked to higher Net Promoter Scores (likelihood to recommend their building).

It is also evident that location and community amenities (though external to the building) interplay with on-site facilities in shaping satisfaction. Proximity to public transport, for example, was rated important by an overwhelming 92% of tenants in the JLL survey. Good local amenities such as shops, cafes, parks and schools similarly contribute to residents’ contentment.

In fact, surveys of UK homebuyers by Rightmove/HBF in 2025 found that access to quality local parks and a sense of community in the area were among the top factors influencing overall happiness with one’s home. This implies that developers should view building amenities as part of a broader lifestyle offering. A great residents’ gym or lounge will have more impact if the development is also well-located in a vibrant community. Conversely, in a location lacking outside conveniences, on-site amenities become even more crucial to compensate.

For property investors and managers, the key takeaway is that amenities substantially enhance resident satisfaction when they align with residents’ core needs (space, convenience, security, wellness, community). Prioritising amenities that hit these marks, for example, high-speed connectivity, energy efficiency, green space, fitness facilities, and dependable services, will yield the greatest return in resident happiness and loyalty.

Effects on Retention, Renewals and Recommendations

Satisfied residents are more likely to stay longer and spread positive word-of-mouth. Therefore, the amenity offerings in a building can indirectly reduce void periods and marketing costs by improving retention and referral rates. The BTR sector in particular has demonstrated the link between amenities and tenant retention. As of 2023, the annual tenant retention rate (lease renewals) in BTR was about 53%, slightly higher than the ~48% seen in the general PRS.

While part of this advantage is due to BTR’s more professional management and longer lease options, industry experts note that community amenities and services play a pivotal role in why tenants choose to renew. Many BTR tenants effectively “settle in” and adopt a long-term renting lifestyle because their developments offer conveniences (gym, workspace, events, parcel handling, etc.) that would be hard to give up in a move.

In a press statement on BTR trends, the Association for Rental Living (ARL) emphasised that high renewal levels reflect the high satisfaction of customers in BTR, attributable in part to amenity provision and a better sense of community and value for money in these schemes. In fact, over 56% of tenancies in BTR developments were renewed in the 12 months prior to late 2023, a striking figure that suggests amenities are contributing to more than half of residents deciding to stay on.

By contrast, in amenity-poor private rentals, tenants may be quicker to leave in search of a better living experience.

Amenities also influence recommendation rates and brand reputation. BTR operators often monitor Net Promoter Score (NPS), essentially how likely residents are to recommend their building or landlord to others. The Love Where You Live survey (2024) revealed that London renters had the highest likelihood to recommend their property to a friend, which correlates with London’s BTR developments tending to have extensive amenities and engaged communities.

Developments that invest in amenities and resident engagement often market themselves on lifestyle and community, leading to stronger word-of-mouth. Residents proud of their building’s offerings (for example, a beautiful rooftop garden or co-working lounge) are inclined to speak positively about where they live, enhancing the scheme’s reputation.

On the flip side, a lack of basic amenities can generate negative feedback. For instance, young renters frequently voice frustration about simple things like not having any storage space or no outdoor area, these seemingly minor deficiencies can loom large in online reviews and make others less inclined to move in. A 2025 survey of 2,000 UK renters found that lack of storage and restrictive rental rules were the biggest frustrations among young renters, even causing some to avoid renting certain properties altogether. This underlines that if a development fails to meet expectations on key lifestyle amenities, it can actively drive residents away or deter prospects.

One concrete metric connecting amenities and retention is lease renewal rates relative to amenity count/quality. Knight Frank’s Resident Experience Index noted that top-tier BTR schemes (those with more and better amenities) not only scored higher on satisfaction but also had measurably higher renewal intentions. Anecdotally, property managers in BTR report that residents who regularly use on-site facilities like gyms or attend community events often become the most loyal, renewing tenants, their attachment to the community makes moving out less attractive.

Amenities can effectively “anchor” people by embedding their daily routines and social life into the development (for example, having close friends in the same building, or relying on the free co-working lounge for remote work). This community stability is important; as a Centrick report points out, steady retention in BTR fosters a virtuous cycle of a stronger community which in turn makes the development more desirable.

From an investor perspective, higher retention and satisfaction mean lower turnover costs and more stable income. It costs far less to keep an existing tenant happy than to recruit a new one, acquiring a new tenant can be up to five times more expensive than retaining a current tenant. Therefore, investing in amenities that boost satisfaction yields financial payoffs in reduced void periods and marketing expenses. Additionally, word-of-mouth recommendations are invaluable in the property industry.

Friends or colleagues of current satisfied residents are likely to consider the same development if they hear glowing endorsements. The Love Where You Live study measured NPS by region and found that regions with active, well-amenitised BTR communities (like London and Liverpool) had residents more willing to recommend their building, whereas regions with lower satisfaction (e.g., some traditional PRS-dominated areas) had lower recommendation scores. In summary, providing the amenities residents want translates into tangible business benefits: greater resident loyalty and advocacy. This is a critical insight for developers and landlords aiming to maximise occupancy and build positive reputations.

Most Valued Amenities: Survey Insights (UK, London vs Regions)

When it comes to which amenities are most valued by UK residents, several surveys converge on a core set of priorities, with some nuances by region and demographic. Broadly, the top amenities/features can be categorised into: (1) functional necessities, (2) leisure and wellness facilities, (3) community and convenience services, and (4) tech/sustainability features. Below we summarise key findings:

• Functional necessities: High-speed broadband and strong energy efficiency are universally prized. As noted, 93% of tenants prioritise fast internet and 91% prioritise energy-efficient, cost-saving homes. These were the highest-ranked factors even above physical amenities. Especially in London, a global business hub, fast broadband is non-negotiable for many renters who may work from home or stream entertainment. Meanwhile, amid rising energy costs, renters UK-wide (over 80% in one study) now rate energy efficiency as “important or very important” in choosing a home. This indicates that features like good insulation, double glazing, and modern heating systems (or high EPC ratings) significantly influence satisfaction. Many renters equate energy-efficient homes with higher quality and are happier knowing their bills are lower and environmental impact reduced. Indeed, some renters would trade other amenities for an energy-efficient property; for example, in Liverpool, energy efficiency topped the list of features residents were willing to pay extra for (40% would pay more). Private outdoor space (balconies, patios, gardens) is another top necessity. Around 70% of UK tenants and buyers say private outside space is highly important. The COVID-19 pandemic reinforced this preference, even a small balcony for fresh air can greatly enhance urban living satisfaction. In high-density London, balconies or communal roof terraces become a valued respite. For buyers of new builds, access to parks or open space is likewise crucial; 54% of homebuyers in a 2025 survey said access to quality local parks was very important for their purchase decision.

• Leisure and wellness facilities: On-site gyms and fitness centres consistently rank as the most desired luxury amenity. They cater to the rising health consciousness among residents and the convenience of exercising at home. In JLL’s tenant survey, 57% deemed on-site leisure facilities (gym or pool) important in a prospective home, and a similar proportion (50%+) said they would actually use them regularly if available. In BTR developments, free gyms are common (66% of BTR schemes include a gym) and are heavily used perks. For example, 45% of tenants with a gym use it “regularly” (multiple times a week). Swimming pools are less common but highly attractive in higher-end London schemes, where provided, they contribute to a premium feel. Outside of pure exercise, communal gardens, rooftop terraces, and green spaces are very popular amenities for relaxation and socializing. They not only improve aesthetics but also wellbeing; greenery and outdoor seating areas allow residents (especially in cities) to enjoy an outdoor lifestyle without leaving the property. Many new urban projects in London and Manchester incorporate rooftop gardens or courtyards, and 82% of BTR developments nationally offer a shared roof garden/terrace for residents. Such spaces were the second most common amenity in BTR after social event calendars, reflecting their importance. 

• Community and convenience services: These include concierge / 24-7 front desk, parcel/package rooms or lockers, resident lounges and co-working spaces, and social event programming. A concierge was rated important by 66% of renters, as it greatly eases day-to-day life (handling deliveries, maintenance coordination, security). London developments almost always feature concierge services, aligning with the city’s fast-paced, convenience-driven lifestyle. Parcel management has grown in importance with the e-commerce boom, secure storage for deliveries is often considered a basic expectation now. Many BTR buildings have package lockers or mail rooms, so residents don’t worry about missed deliveries. While not always highlighted in surveys as a “favourite amenity,” such services prevent dissatisfaction (they are missed when absent). Residents’ lounges and shared workspaces: These communal areas are valued as extensions of one’s living space, a place to work (important as work-from-home remains common), socialize, or simply get out of the apartment. However, surveys show mixed usage. JLL found co-working spaces to be the least utilised amenity (with about 46% of tenants saying they never use them). Residents’ lounges/bar areas and communal dining rooms also saw lower engagement, often used only occasionally by most residents. This suggests these amenities are “nice-to-have” rather than deal-breakers. Still, they contribute to the overall sense that a building offers a complete living experience. For certain demographics like young professionals or students, a co-working area can be a draw; for others, it’s extraneous. Social events and community-building amenities, such as games rooms, shared kitchens for events, BBQ areas, create intangible value. Particularly in BTR, organised events (yoga classes, movie nights, etc.) have extremely high participation rates and are cited as a top benefit of living in such communities. A striking 92% of UK BTR developments provide a social events calendar free to residents, and this was reported as the #1 “amenity” in that sector. While hard to quantify, the ability to easily meet neighbours and engage in activities improves satisfaction and retention (it’s harder to leave a place where you have friends).

• Tech and sustainability features: These are emerging amenities that many residents are beginning to value. For example, smart home technology (smart thermostats, app-based apartment controls, keyless entry) was marked important by 47% of tenants. Younger renters especially appreciate modern tech, although some older renters may be indifferent. As smart tech becomes more commonplace in new builds, its absence can date a property. Electric vehicle (EV) charging stations are rapidly rising in importance as EV adoption grows. In Liverpool, 36% of renters said they’d pay more for EV charging availability, indicating that in some regional markets green transport amenities are leapfrogging more traditional features. 

• Bike storage is another sustainability and lifestyle feature highly valued by cyclists and mandated by many local councils (especially in London, which requires secure bike parking in new developments). However, only 23% of renters overall in one survey listed bike storage as a top priority, likely because it’s only crucial for those who cycle regularly. Nonetheless, those who do need it consider it a must-have, providing ample, secure bicycle storage (and even bike repair stations) is standard in BTR and expected in any city build. 

• Finally, pet-friendly facilities deserve mention. Pet ownership among renters has increased (a trend encouraged by many BTR operators with pet-friendly policies). Amenities like pet washing/grooming rooms or on-site dog parks can strongly appeal to pet owners. For instance, Manchester renters are noted as the most likely to value pet-friendliness in their building or development. Many will pay a pet rent or fee if the property is accommodating. Thus, “pet-friendly” can be considered an amenity that influences satisfaction (renters are far happier if their furry companions are welcome and catered for).

Regional differences do shape these preferences. Londoners generally have higher expectations for amenities given the competitive market; developments in London commonly feature a broad array of facilities, from concierge and gyms to private cinemas in luxury schemes. Surveys show London renters put a premium on communal social spaces slightly more than some regions, for example, London ranked having socialising space as their 4th most important feature (after things like transport, safety, etc.). They also reported the highest satisfaction with local leisure and recreational facilities, suggesting London schemes and neighbourhoods deliver well on entertainment options.

In Manchester, by contrast, affordability concerns are pronounced, only 54% of Mancunian respondents in one survey felt their rent was fair, so while amenities are nice, many focus on value basics. Manchester residents did show above-average interest in pet amenities and perhaps slightly less in co-working. Birmingham residents in a 2024 study had the highest satisfaction with their current amenities (87% satisfied), but they were notably unenthusiastic about co-working spaces (only 14% would pay more for that amenity, much lower than the national average). This suggests a more traditional preference profile in Birmingham: things like parking, gyms, and outdoor space outrank trendy offerings.

Liverpool stood out in that survey as the one city where social/lounge spaces ranked as the #1 important feature for renters, even above energy efficiency and gardens, and over 30% of Liverpudlians said they’d pay extra rent for more lounge/social space. At the same time, Liverpudlians were very keen on green features: energy efficiency and EV charging were top drivers for paying a premium (40% and 39% respectively would pay more). This indicates an interesting dual priority in Liverpool for both community spaces and sustainable living features. 

Southern England vs Northern England: in some surveys, those in the south (including London) put slightly more emphasis on indoor amenities like concierge, additional storage, and lounges, whereas those in the north placed relatively higher importance on things like parking and outdoor space (possibly reflecting different lifestyles and urban layouts). However, these differences are of degree, across all regions, the core desires (affordable quality, space, community, convenience) remain consistent.

Generational differences are also evident. The cohort commonly known as “Generation Rent” (young adults under ~35) tends to have higher expectations for flexible, modern living arrangements and thus often values amenities more highly than older generations do. For example, a national poll found young millennials were the most likely (47%) to have avoided renting a property due to lack of storage or personalisation potential. They crave the ability to make a rental “feel like home”, which can be aided by good storage (to reduce clutter) and by permissive policies to decorate. This age group (and Gen Z renters) also was far more likely to agree that “landlords should provide more customisation and storage options” (73% of young millennials agree, vs only 37% of Boomers). 

That suggests that younger renters see amenities like built-in storage, or the allowance of painting walls/hanging decor (which itself might require storage for landlord’s furniture etc.), as important to satisfaction. Moreover, younger generations are heavier users of digital amenities: 57% of 18–24-year-olds have turned to TikTok for rental space-saving hacks, indicating they care about creatively maximising space (and implicitly that many rentals don’t meet their storage needs initially). They are also more willing to pay for more space or storage: about one-third of Gen Z (32%) and young millennials (35%) said they’d pay higher rent for a property that offered better storage or space-saving features, compared to just 15% of Baby Boomers who would pay extra for that.

On the other hand, older tenants (Gen X and Boomers) might prioritise very practical amenities and comfort: for instance, ease of maintenance, single-level living (elevators), security, and quiet environment may matter more, while they are less attracted by co-working spaces or high-tech gadgets. Retirees or downsizers might highly value an on-site concierge and communal garden but be indifferent to a loud games room or trendy co-work café. Developers should therefore consider the target demographic: family tenants will appreciate storage, playgrounds, parking; young professionals want gyms, fast Wi-Fi, co-working, social events; older tenants value accessibility, peace, and nearby services.

In BTR, the dominant demographic is young professionals (the majority of BTR renters are in their 20s and 30s), which is why most BTR schemes emphasise tech-enabled, community-rich amenities (gyms, lounges, co-working, pet facilities, etc.). But as BTR matures, some schemes target seniors or middle-aged renters, potentially shifting amenity packages (e.g. more garden space, hobby rooms, storage, and fewer late-night socials).

Do Amenities Influence Premium Rents and Leasing Decisions?

Developers often ask whether providing extensive amenities allows for charging higher rents or quicker lease-ups. The evidence suggests that certain key amenities do command a rental premium or sway renters’ choices between developments, while other amenities may serve more as differentiators or “value-adds” that improve attractiveness without directly increasing the rent someone is willing to pay. According to JLL’s research, renters indicated they would pay more in rent for specific features: topping the list was proximity to good public transport (reflecting location value), but focusing on building amenities, 68% of tenants said they’d pay a rental premium for on-site leisure facilities like a gym or pool.

This was the highest for any amenity in the building. Following close behind, 66% would pay more for a private balcony or outdoor space, and 63% would pay more for an energy-efficient home (because they know it saves monthly bills). The presence of an on-site concierge also had a significant share (around 61% willing to pay extra). Meanwhile, more secondary amenities showed lower willingness to pay, only 26% would pay more for access to a co-working space and ~22% for a residents’ lounge, for instance. These numbers imply that renters mentally separate amenities into must-haves worth paying for versus nice-to-haves that they expect to be included “if possible,” but not paying a premium. 

A modern gym, secure parking, and private outdoor area fall in the former category for many, they will factor those in when comparing rent prices. In fact, one survey in late 2022 found that leisure-based amenities (gym, pool) are likely able to command a premium on rental prices because tenants see monetary value in them. Conversely, co-working spaces, shared lounges, and communal entertainment rooms, while appreciated, did not enable a rent premium in the same way; rather, their benefit to landlords comes from making the scheme more enticing (thus increasing demand and reducing vacancy) rather than directly higher rent.

Beyond rent levels, amenities strongly influence choice, i.e., which development a tenant ultimately chooses. In competitive rental markets like London, many buildings compete on amenities to attract tenants. A survey by Centrick highlighted that while some amenities might not raise rent, they “would likely help to encourage residents to a scheme” and increase demand, thus mitigating void periods even if not allowing a higher advertised price. This is key: amenities can tip the scales for a prospective renter comparing options. Imagine a young professional scouting two buildings: Building A has no gym or social areas but slightly cheaper rent; Building B has a gym, rooftop, and co-working lounge and is slightly pricier.

If those amenities align with the renter’s lifestyle (they like to work out and occasionally work from home or socialise at home), they are inclined to pick Building B. This dynamic is even more pronounced for Build-to-Rent brands that market a lifestyle. Many renters will choose BTR over traditional flats for the convenience of everything under one roof. As one BTR industry leader put it, “tenants often choose BTR as a result of the community initiatives and amenities, offering a better neighbourly community, greater value for money with unrivalled amenity access, and optimal convenience for those with busy lives”. Essentially, amenities can create a qualitative premium (better living experience) that drives decisions, even if not always a direct quantitative rent premium line item.

It’s also worth noting that amenities influence lease renewals and referrals, which indirectly allow landlords to maintain stronger rents over time. A happy community with plentiful amenities is less likely to see an exodus of tenants when rents are raised modestly. Residents feel they are paying for a comprehensive lifestyle, not just four walls.

Conversely, a building lacking amenities might only retain tenants if it keeps rents relatively low; the moment rent approaches that of a full-service building, tenants might move to get the better deal. In that sense, amenities protect the long-term revenue by justifying rent increases with visible benefits. Additionally, developments known for great amenities often enjoy a marketing advantage. Positive online reviews or social media posts about the fantastic rooftop view or friendly concierge can attract new tenants willing to pay top-market rents.

The Specific Impact of Local Storage Amenities on Resident Satisfaction in the UK

Demand for Storage in Urban Living

Storage, the often unsung amenity, plays a disproportionately important role in the resident experience, especially in UK cities where living space is at a premium. The UK has some of the smallest new-build homes by floor area in Europe, and British homes (particularly flats in London and other cities) frequently suffer from a lack of built-in storage space. In fact, modern development trends have been toward reduced internal storage provision in apartments over time.

Combined with the rise of consumerism (more possessions) and hobbies requiring equipment (bicycles, sports gear, etc.), this has created a strong demand for additional storage solutions beyond the apartment unit itself. Many urban renters simply do not have enough closets or cupboards to store their belongings, a problem that is exacerbated in furnished rental flats with no storage furniture, or in studios/one-beds where a spare closet or utility room is absent. This context has led to booming use of the UK self-storage industry: there is record-high occupancy (about 82%) in self-storage facilities, and rental rates for external storage units have surged due to demand.

The UK’s self-storage space per capita is significantly smaller than in the US or Australia but growing steadily as more people seek off-site storage for overflow possessions. Notably, the self-storage sector’s growth is often linked to housing trends, smaller dwellings and more transient renting populations mean people are renting lockers and units to stash items that won’t fit at home.

Research highlights how acute the storage crunch is and how it affects people. A national study by Stashbee in 2022 found that 21% of Britons said they’re in desperate need of extra storage space but cannot afford it (due to rising costs of renting storage), which results in more crowded, cluttered homes. Moreover, nearly 4.5 million Brits have resorted to storing their personal belongings across multiple locations (e.g., at relatives’ homes, in garages elsewhere, etc.) because their own living space is insufficient.

These statistics underscore an unmet need, one that property developments can potentially address internally. The same study strikingly linked lack of space to mental health: 29% of city-dwelling Brits reported suffering mental health issues from living in cramped conditions. Feeling confined among too much stuff can cause stress, anxiety, and a diminished sense of control or comfort at home.

This aligns with psychological research that a cluttered home environment can increase cortisol (stress hormone) levels and reduce overall satisfaction with life at home. By contrast, adequate storage that allows people to organise and put away their belongings contributes to a calmer, more spacious feeling home and thus better mental well-being. The co-founder of Stashbee noted that having enough physical space to keep cherished possessions and avoid living on top of clutter “leads to a clearer, healthier mind.

For renters, lack of storage is not just an inconvenience, it can be a deal-breaker. The TK Maxx “Renter Friendly” survey (2023) revealed that a lack of built-in storage (closets, cupboards) was the number one storage challenge, cited by 36% of renters overall as a big issue. Among Gen Z renters, this was even higher (40% said lack of storage was their top problem), and in some cities like Belfast, Glasgow, and Edinburgh, fully 50% of respondents pointed to insufficient storage as a major challenge in their rental homes. It’s telling that in comparatively older housing stock cities (Glasgow, Edinburgh) renters feel the pinch, many flats in converted older buildings or newer micro-apartments simply lack storage cupboards.

Additionally, young millennial renters (aged ~25–34) have demonstrated through surveys that storage availability can influence their rental choices. Nearly half of young millennials in the UK said they have avoided renting a property due to lack of storage or lack of ability to personalise the space. This is a remarkable statistic: it means landlords and developers who skimp on storage provisions might be eliminating up to 47% of young potential tenants from considering their property.

Renters in this age group often have accumulated furniture, seasonal clothing, sports equipment or memorabilia that needs storing; if they tour an apartment and see nowhere to put these, they may decide it won’t suit their lifestyle.

The demand for storage is thus an everyday reality for UK urban residents. It spans tenure types, tenants and homeowners alike crave more storage. Even people buying new-build flats scrutinise floor plans for storage cupboards and appreciate when developers include storage lockers or storerooms in the building. Recognising this, national space standards (NDSS) require new dwellings to include some minimum built-in storage area (e.g., 1.5 m² for a 1-bedroom flat).

However, these minima are modest and often insufficient for modern needs; plus, not all developments adhere to NDSS (it’s optional outside of London). Thus, many residents end up renting external storage. The UK has about 1,900 self-storage facilities (as of mid-2020s) and usage keeps climbing. Self-storage has proven such a resilient, high-demand asset class that its occupancy rates and rents weathered economic ups and downs, highlighting how people will pay to solve storage shortages.

For property developers, this is actually an opportunity: rather than forcing residents to turn to remote self-storage warehouses, why not integrate storage solutions on-site? The willingness to pay is evident, for example, the ARL article notes that a typical small self-storage unit (the size of a telephone box, roughly) can cost £70–£120 per month in a commercial facility, while an equivalently sized storage locker in a residential building could be offered at around £40 per month and still be seen as good value by residents (and a revenue source for the operator).

Resident Sentiment – Convenience, Security and Satisfaction with Storage

Residents overwhelmingly respond positively to having extra storage available in their building. It addresses practical daily frustrations, nowhere to put the vacuum cleaner, the winter coats, the bicycle, the suitcases, and thereby improves their use of their living space. By freeing up room in the flat (no bike in the hallway, no boxes under the bed), the home feels larger and more comfortable. This directly correlates with satisfaction: people feel they have “room to breathe” and keep their living areas tidy.

In surveys and feedback, renters frequently mention storage (or the lack of it) when describing what they like or dislike about a home. For instance, when UK tenants were asked what they would most like to change about their current home, one of the most common desires (after “more space” in general) was more storage, underscoring how closely linked these concepts are.

Importantly, storage isn’t just about space quantity, it’s also about convenience and security. Residents value in-building storage solutions because they are far more convenient than off-site options. Having a locker or storage room downstairs means you can access your belongings anytime without a trip across town. It encourages usage (people won’t use a storage unit if it’s too far or inconvenient, leading them to clutter up their flat instead). Security is another sentiment factor: knowing that your extra belongings (perhaps valuable or fragile items) are in a secure, access-controlled area on-site gives peace of mind.

Many BTR developments include CCTV-monitored storage rooms or integrated lockers that only the renter can open, which residents appreciate. Compare this to alternatives, storing stuff in a damp garage or an unsecured shared loft space, and it’s clear why a purpose-built storage amenity wins resident approval. In one case study, developers introduced storage cabinets in unused car park spaces and found tenants eagerly renting them out, reporting relief at having a secure spot for things like sports gear and seasonal decorations that cluttered their flats before.

Providing storage can also be framed as supporting resident well-being. The ARL cites independent studies identifying storage as a top five amenity for resident mental health and wellbeing. The reasoning is straightforward: a less cluttered living environment reduces stress and enhances one’s ability to relax at home. There is a psychological weight to clutter, many residents feel nagging anxiety when their living room doubles as storage unit with boxes in corners.

By contrast, a neat, organised flat (made possible by ample storage elsewhere) contributes to a sense of order and calm. Thus, a developer or landlord who “takes away” the storage problem is actually contributing to residents’ mental comfort. This aligns with the earlier point that cramped conditions affect mental health, alleviating that via storage is a tangible improvement in quality of life. Residents might not always explicitly say “the storage locker makes me happy,” but they will express satisfaction in terms of “I love that everything has a place,” or “the flat feels much bigger than it is because we have a storage unit downstairs.”

Another aspect of sentiment is how storage amenities can improve the use of other amenities and space. For example, if a building has a beautiful rooftop or lounge, but residents have their balconies or living areas cluttered, they might not entertain guests in their flat. With storage, they clear space and perhaps feel more comfortable having friends over, thus using social amenities more. Or consider bike storage rooms, not only do they keep dirty bikes out of apartments (which residents love), they also encourage cycling. Residents who have a secure bike store are more likely to own and use a bike, contributing to a healthier lifestyle and satisfaction living in a cycle-friendly place.

In cities like London with a push for cycling, having a good bike storage room is often mentioned in reviews as a plus. Conversely, if a building lacks bike storage, cyclists are frustrated (carrying a bike up the stairs through hallways) and non-cyclists might complain about bikes left in common areas. So, storage amenities even help maintain a tidy and harmonious community environment, which feeds resident satisfaction indirectly.

We see evidence of high uptake and attachment to provided storage amenities in practice. When offered for rent, storage units in BTR buildings reportedly get leased quickly, indicating residents jump on the opportunity. The ARL article notes that a car-space storage cabinet typically rents for ~£40/month and that in a hypothetical 300-unit building, 30 such units could generate over £14,000 a year, implying that at least 10% of residents might immediately opt to pay for a storage unit if available.

Those who do use such storage tend to keep it long-term (external self-storage industry data shows customers often rent units for 2.5 years on average, with one in three for over 3 years). By analogy, if a tenant takes an in-building storage locker, they are likely to hold onto it for their entire tenancy, indicating they find consistent value in it. It also potentially ties them more to the property (giving up your lease means giving up that convenient storage, which you won’t have elsewhere easily). In exit surveys or conversations, residents frequently cite “lack of storage” as a reason for dissatisfaction, and those in places with storage often cite it as a perk.

Additionally, safety and security of stored items feeds into overall satisfaction. Residents worry about theft or damage if they must store belongings in insecure places. A well-designed storage amenity addresses this worry. For instance, a developer provided steel storage units installed above car parking spaces (leveraging the air space above the bonnet of parked cars). These lockers are robust, lockable, and assigned to individual tenants. Residents feel safe putting even expensive or sentimental items there. Knowing “my things are securely stored on-site” not only makes them happier with the building but also builds trust in the landlord’s commitment to resident needs. It’s an amenity that shows the property is considerate of practical living requirements.

In summary, resident sentiment toward storage availability is extremely positive: it’s convenient, it declutters their life, it gives them flexibility (e.g., they can acquire a bicycle or seasonal decor knowing there’s a place to keep it), and it enhances their sense of security and well-being at home. Many residents consider some form of storage space a necessity, not just an extra, especially those coming from previous experiences of not having any. As one survey highlighted, 53% of renters overall (and a whopping 73% of young renters) believe landlords should provide more storage options as part of the rental offering. This is a clear message that the market’s expectations are shifting and that storage is integral to a satisfactory living experience in the UK.

Storage vs. Other Amenities in Decision-Making
How important is storage compared to flashier amenities like gyms or rooftop gardens when renters or buyers decide on a home? The truth is, storage is often a silent priority, it might not excite people during an initial tour as much as a shiny residents’ lounge or cinema room, but it can strongly influence long-term contentment and even the choice to rent a unit. Renters might fall in love with a cool co-working space, but if the flat itself has zero storage and the building offers no solution, that love may fade when they realise daily life will be messy. On the other hand, a building with modest amenities but ample storage could win over someone with lots of gear.

Case in point: The TK Maxx survey data reveals that younger renters actively factor in storage when choosing a rental, almost half avoided properties lacking it. This suggests that for a large segment of tenants, storage is on par with (or even more important than) things like having a concierge or a fancy lobby. It is a prerequisite amenity: if it’s not there, other perks might not compensate. It’s also something that every resident uses, unlike specialised facilities that only some use.

From the property marketing perspective, storage doesn’t make for glossy brochure photos, but savvy developers and letting agents know to highlight “generous storage space” in listings because it resonates with viewers. In fact, storage can be a differentiator in a subtle but powerful way: imagine two competing new developments in London with similar rents and location; if one provides dedicated storage units for each flat or rentable stores and the other doesn’t, the one with storage will attract those concerned about space (which is a lot of renters). It’s akin to how new houses advertise having a garage, not for the car, but because people want the storage and utility space.

In competitive Build-to-Rent markets, where many buildings offer gyms, cinemas, etc., having superior storage options can carve out a niche. Some BTR schemes have started offering storage pods or cages to tenants as an additional service, and they market this. For instance, a developer might say “Each apartment comes with a secure storage locker at no extra cost”, that could be a tipping point for a family or an outdoorsy couple choosing where to live, especially if other buildings in the area offer similar apartments minus that feature.

Given that, we can consider storage a differentiator particularly in compact urban apartments and small-space living scenarios. In such contexts (which are common in London, and increasingly in city centres like Manchester or Birmingham with lots of new high-rises), extra storage is as good as gold. Residents sometimes refer to storage space as “an extension of the apartment.” A 50m² one-bedroom with a 3m² storage unit in the basement effectively lives larger than a 50m² unit with none, a developer might not legally count that in floor area, but the resident feels the benefit daily.

Another way storage plays into decision-making is via lifestyle compatibility. If a prospective tenant has hobbies (camping, cycling, art, etc.) that require space, they will actively seek out accommodations that won’t force them to give those up. A building advertising, say, a “bike workshop and storage room” will catch the eye of cyclists. Similarly, one that has extra lockers could attract people who travel frequently (somewhere to store luggage) or who rotate wardrobes seasonally.

The absence of storage might not immediately disqualify a property, but it raises the question “Where will I put X?”, if the answer is unclear, the property becomes less viable. So, while renters might rank a gym or balcony higher when asked generically what they want, when it comes down to picking among real options, storage can be a hidden dealmaker or deal-breaker.

For owner-occupiers (buyers of flats), storage is also important. New build developers often include basement storage cages for purchase or allocate storage cupboards for penthouses, etc. Buyers will pay a premium for additional storage, it reflects in property value (e.g., a flat with a secure storage locker might fetch a bit more and certainly is more attractive in listings).

So, for the ownership market, storage amenities can differentiate developments and add to the selling proposition (especially in downsizer-oriented projects, where clients are moving from larger homes and worry about fitting belongings).

From the viewpoint of estate agents and letting agents: they frequently report that one of the most common complaints among tenants in rental properties is lack of storage space. Advice columns for landlords even list “provide more storage” as a tip to increase rental income or tenant satisfaction.

An agent on record noted that young renters, in particular, want storage and the ability to personalise, if they perceive the flat as restrictive or impractical for their stuff, they won’t sign the lease. So, storage may not be glamorous, but it’s very much a factor in decisions and in how people review a property after moving in.

All that said, is storage viewed as a “must-have” or just “nice-to-have”? The trend seems to be moving it from the latter to the former. Ten years ago, renters might not have expected any extra storage unless it was a luxury building. Today, with BTR raising standards, many renters do expect a baseline of storage (at least ample built-in wardrobes and a bike room). The ARL article suggests that extra on-site storage is “becoming increasingly expected by residents”, nearly to the point of being a standard amenity in new developments. Developers are catching on; some are proactively advertising solutions like storage pods in car parks or dedicated storage rooms.

In tight urban sites, creativity is key: using dead spaces in basements, vaults under sidewalks, or high ceilings to create mezzanine storage for residents. When done well, these can be selling points. If done poorly or omitted, lack of storage absolutely becomes a common thread in any negative feedback about the building. So, while one might say storage is not as flashy as a gym (and maybe for some residents it’s a secondary concern), a significant portion treat it as a must-have, particularly those who have experienced life without it.

In competitive rental markets like London, any feature that can be labelled “differentiator” is valuable. Currently, not all landlords provide storage, so those who do can set themselves apart. For instance, a Build-to-Rent in London that partnered with a storage locker company to install rentable lockers on-site framed it as a unique amenity in their marketing, targeting renters with active lifestyles. They found that it contributed to faster lease-ups, as it tapped into an unmet need. Similarly, in student accommodation (a related sector), ample storage is often cited as a reason for higher satisfaction ratings, students bring lots of stuff to small dorm rooms, and storage saves them from chaos. The parallel in BTR is clear.

Regarding whether storage is priced into rent or offered as an add-on: There are different approaches. Some high-end rentals include a small storage unit in the rent (like each apartment gets a cage in the basement by default). This is more common in premium developments or where apartments are very expensive, the idea is that at that price point, residents expect every convenience included.

However, a more common model in mid-market BTR is to offer storage as an optional extra, like how parking is handled. For example, a resident can rent a storage unit for £X per month. Many will gladly opt in, as noted by the ARL case (with units at £40pcm being significantly cheaper than self-storage, a win-win for resident and operator). This ancillary income can help offset the cost of building the storage facilities. In either case, whether in base rent or as add-on, having the option is what matters for attracting and satisfying residents.

In conclusion, while storage might not come to mind first when one hears “amenities,” it is arguably one of the most impactful features on daily resident experience in the UK context. It often flies under the radar in amenity discussions that focus on gyms and cinemas, but the research and feedback indicate that adequate storage can make or break comfort at home. Therefore, developers and property managers should treat in-building storage provision as a core component of design, not an afterthought. Given the strong demand and willingness to pay, it’s a wise investment that yields happier, less stressed residents who are likely to stay longer.

Integrating Storage Solutions: Case Examples and Best Practices

Forward-thinking developers in the UK have started implementing creative in-building storage solutions. One concept highlighted by ARL is “car space storage cabinets”, essentially installing enclosed storage units above or at the head of parking spaces in a building’s car park. This takes advantage of vertical space that is usually wasted. For example, Car Park Storage (a supplier) has been fitting metal storage boxes in residential car parks; each provides roughly 90 cubic feet of storage without reducing parking capacity.

The appeal is that it does not sacrifice rentable floor area, a critical consideration for developers, while adding value. Such cabinets are big enough for bicycles, golf clubs, skis, suitcases, etc., and can be locked by the tenant. A development in London that included these above parking stalls was able to charge monthly fees for each and found strong uptake. Residents loved having a “garage-like” storage space in a flat environment, and the operator increased yield per parking space by 30-50% through these addons.

Another approach is creating a central storage hub or room in the building. If not, everyone needs a private unit, a building might have a secure room segmented into storage cages that tenants can rent as needed. ARL mentions the opportunity of creating a storage hub of multiple units if some residents who want storage don’t have a car (so they can’t use a car-spot unit).

For instance, a basement corner could host 8–10 storage units of various sizes. Some BTR properties do exactly this, offering say a mix of small and large cages. It’s like how apartment buildings historically had storage “cells” in the basement for each flat. Bringing that idea back with modern security and leasing management can greatly enhance amenity offerings.

Bike storage rooms are basically mandatory in new developments due to planning rules (the London Plan, for example, prescribes minimum cycle parking for residential schemes). But making bike storage truly usable, well-lit, secure, maybe with maintenance stations, elevates it from a checkbox requirement to a valued amenity. A few BTR schemes have gone further by offering bike rental or sharing services and dedicated cycle workshops as part of their amenities, which resonates in cities with young populations. The presence of ample bike storage was, in one study, associated with better health and well-being scores among residents (likely correlational, that the kinds of buildings that care about storage also care about wellness, etc.).

Some developers integrate storage into unit design as well: higher ceilings to allow mezzanine storage, built-in cabinetry in dead spaces, and multifunctional furniture (like beds with underneath storage) in furnished units. While this blurs into interior design, it’s part of the solution matrix, if each flat has better internal storage, the need for external storage is less dire.

The UK’s National Described Space Standard explicitly called for fixed internal storage space per unit, endorsing that philosophy. Councils like London enforce it, meaning any new flat in London must have, say, a utility cupboard or similar. However, many residents will still need more than the bare minimum, so communal storage remains relevant.

An interesting emerging amenity is storage-as-a-service partnerships. For example, some property managers partner with storage companies to offer pick-up storage (where your items are collected and stored off-site but can be delivered back on demand). While not exactly “in-building,” this service can be facilitated via concierge. It addresses seasonal storage (e.g., winter clothes swapped with summer clothes). Yet, many would agree having it on-site in-building is preferable for immediate access.

In case studies shared through industry channels:

• A Manchester BTR development found that offering a limited number of storage units (for a fee) had a waitlist; they are now considering converting an under-utilised ground floor room into additional locker space to meet demand.
• In a London co-living building, management noticed residents hoarding items in their small rooms, so they introduced a policy where each resident gets one storage bin in a storage room for free. This improved room cleanliness and resident satisfaction (and was cheaper than dealing with pest issues or complaints about clutter).
• Some leasehold apartment blocks constructed in the 2000s without much storage are retrofitting it, for instance, repurposing an odd area in the car park or basement into rentable storage units, which not only improves resident happiness but also funds the building’s service charge budget.

Anecdotally, estate agents say that when showing a flat, if they can say “By the way, this building has extra storage units you can use or rent,” many viewers respond with relief or enthusiasm, as if a concern was addressed. It’s clear that integrating storage pays dividends.

From a design and planning perspective, developers should factor in storage early. It’s far easier to integrate storage space in initial plans than to retrofit later. This might mean sacrificing a small portion of rentable area, but as we’ve outlined, it can be monetised or will support higher rents overall by enhancing the offering. With creative solutions (like above-car lockers), even that sacrifice can be minimised. The ARL article lists 12 reasons to plan storage into BTR developments, underlining financial and customer experience angles. These include clear demand, additional revenue, long asset life (lockers are durable), quick payback, and boosting resident satisfaction and mental health.

In integrating storage, security must be top-notch: access-controlled rooms, CCTV, proper ventilation (so items don’t get musty), and protection from pests or floods are considerations. When done well, storage amenities operate quietly in the background with minimal maintenance yet deliver high perceived benefit to residents.

Overall, best practice is to treat storage as a key amenity on par with, say, the gym or lounge. That means in planning documents and marketing, highlight it; in construction, invest in quality solutions; and in operations, manage it (track usage, have fair rental fees or allocation policies, etc.). By doing so, developers and operators tap into a deep current of resident need that can translate into both goodwill and profit.

Implications and Recommendations for Property Developers

The research and analysis above carry several clear implications for developers, investors, and urban planners involved in UK residential projects:

1. Amenities are a value investment, not just an extra: It’s evident that providing the right amenities can significantly boost resident satisfaction, retention, and the perceived value of a development. Developers should budget for and incorporate core amenities from the start rather than treating them as optional add-ons. The increased construction/operational cost of amenities is often offset by benefits like the ability to achieve premium rents (e.g., for units with a gym, concierge, or gardens) and higher occupancy rates. In the UK’s competitive rental market, especially in London, developments without strong amenities risk being outshone by those that offer a richer lifestyle package.

As a recommendation, developers should prioritise amenities that research shows most UK residents value highly: reliable high-speed internet infrastructure, excellent energy efficiency measures, communal outdoor spaces, and fitness facilities. These should be considered “must-haves” in new medium-to-large developments. For instance, designing in a gym and a rooftop or garden space is almost becoming standard in BTR; skipping these could put a scheme at a leasing disadvantage.

2. Tailor amenity mix to target demographic and location: One size does not fit all. Developers in London should note the premium urban renters place on convenience and community, thus, a package with co-working lounges, social spaces, and concierge makes sense for, say, a young professional-oriented tower in Zone 1. In contrast, a scheme in a regional city targeting young families might focus on playgrounds, green space, parking and storage. Market research and even direct surveys (like the cited ones) in the planning stage can guide amenity provision.

For example, if building in Manchester or Birmingham, note from the data that co-working might not be a big draw in those local markets, but pet amenities, parking, or simple extra space are, so allocate budget accordingly (perhaps forego an expensive cinema room in favour of a dog run or larger storage units). Regional preferences (Liverpool’s love of lounges, Manchester’s pet-friendliness, etc.) should inform design and marketing. Generational targeting is key too: if aiming for “Generation Rent,” lean into tech (smart home systems, app-based services) and communal life; if creating later-living apartments, emphasise security, storage, and tranquillity.

3. Hyper local storage should be treated as a fundamental amenity: The analysis makes it clear that storage is not merely a utilitarian afterthought but a significant contributor to resident happiness and decision-making. Operators and developers should incorporate ample storage solutions in new designs, both within units and as shared facilities. This includes meeting or exceeding the recommended internal storage areas (for example, ensuring built-in wardrobes/store cupboards as per NDSS) and planning dedicated communal storage rooms or locker facilities. Particularly in high-density projects with small unit sizes, providing extra storage space can be a major selling point.

We recommend exploring innovative solutions like above-car storage lockers in garages, storage cages in basements, or modular storage units tucked into otherwise underused nooks. Not only can these often be delivered at relatively low cost, but they can also be monetised (as optional rentals) to recoup investment. The goodwill generated by solving residents’ storage needs, thereby reducing clutter and stress, will pay off in better reviews, lower churn, and a positive differentiator in marketing materials. In essence, treat storage with the same importance you’d treat parking provision or bike storage, an expected amenity in a well-designed development. 

4. Use amenities to foster community and engagement: Beyond the physical facilities, developers (especially BTR operators) should invest in the programming and management that turns amenities into community hubs. A gym is great, but classes or trainer sessions create engagement. A lounge is nice, but hosting social events there builds community, which in turn boosts satisfaction and retention. As the research indicated, amenities that drive social interaction (events, lounges, communal gardens) yield higher resident experience scores.

Therefore, allocate resources for a robust resident engagement program, possibly hiring a community manager or partnering with local businesses for events, to fully leverage the amenities. This is particularly crucial in larger developments and in BTR schemes where “lifestyle” is the product. A strong community increases resident loyalty (tenants feel emotionally connected and “at home”) and even has marketing benefits (happy communities attract positive press and word-of-mouth).

For developers of for-sale apartments, designing some communal amenities (like a shared garden or clubhouse) can also add value by appealing to buyers’ desire for a community feel, as evidenced by Rightmove’s findings on neighbourliness and community being top priorities for buyers. Essentially, amenities + engagement = sticky communities. Plan spaces that are flexible for gatherings and ensure the long-term management plan includes activation of those spaces.

5. Plan for flexibility and futureproofing of amenities: Tastes and needs can evolve, for instance, co-working spaces were niche a decade ago, now post-pandemic they’re common; EV charging was rare, now it’s increasingly crucial. Developers should design amenities that can adapt. Perhaps build a multipurpose room that today is a yoga studio, but with infrastructure (plumbing, electrics) that could convert to something else (a kids’ playroom or more storage) if demand shifts. Ensure capacity for expanding critical amenities: e.g., if only 5% of residents have EVs now, don’t just wire for 5%; anticipate growth to 20-30%. Similarly, consider “soft” spaces that can be reprogrammed, an extra meeting room could be repurposed if co-working proves underused in a given building.

For storage specifically, it may pay to “leave space in the design” to add more storage lockers later if resident uptake is high. This might mean keeping some basement area un-partitioned but available for future build-out. Given that 50%+ of tenants might never use a cinema room, but a significant number will always need storage, one could even prioritise building a smaller cinema or none at all and allocate more square footage to storage or a functional amenity. Data-driven adjustments: property managers should track which amenities get used and solicit feedback. If an expensive amenity is underutilised, repurpose it to something residents ask for more (for example, repurposing an unused co-work cafe into extra parcel locker space or storage). The goal is to maximise utility and resident satisfaction per square foot of amenity space.

6. Consider amenity costs in rental pricing strategy: Amenities can justify higher rents, but there is a ceiling to what different markets will bear. Developers should do a cost-benefit analysis on each amenity, not only construction cost but ongoing operating cost, relative to the expected rent premium or occupancy boost it delivers. For example, a gym and concierge will have staffing/maintenance costs; you’d want to be confident the market’s willingness to pay (57% said they value a gym, 66% a concierge) translates into rent or absorption that covers those costs.

On the other hand, relatively low-cost amenities like storage or bike rooms have minimal upkeep but can significantly improve attractiveness. It might make sense to charge for some amenities (parking, private storage units, maybe premium clubroom booking fees) but include the critical ones “free”. The BTR model of offering most amenities free at point of use, wrapped into rent, has been successful in showing value to tenants. Developers of PRS or smaller build-to-let schemes could emulate that by advertising “inclusive living, no extra charge for gym, WiFi, etc.”, making renters more amenable to higher base rent.

For owners, remember that amenities contribute to service charges; make sure to balance luxurious offerings with what residents can afford long-term in maintenance. A rooftop garden is generally lower cost to maintain than a swimming pool, for instance, but both can add desirability; know your target buyers and what they’ll pay in service charge for those perks.

7. Embrace sustainability and wellness trends: The findings show energy efficiency topping wish-lists and features like green spaces, EV charging, bike facilities being increasingly valued. Developers should integrate these not just to meet regulations but as selling points, e.g., advertise the building’s high EPC rating and solar panels, create green roofs or biophilic design elements, provide good ventilation and natural light (well-being factors). These contribute to resident satisfaction by reducing bills and improving health. There is also an implication that in a few years, lack of sustainable amenities (like no recycling facilities, no EV charging, poor efficiency) could make a development seem dated and undesirable. Forward-looking planning now will ensure the property remains competitive and compliant with any future environmental requirements.

8. Monitor and respond to feedback: Post-occupancy evaluations and online reviews are goldmines of understanding what amenities hit or miss the mark. Developers and property managers should actively collect resident feedback on the amenities. If multiple tenants mention “wish we had more storage” or “the gym is often overcrowded at 6pm,” these are cues to act, maybe add storage units or expand gym hours/equipment. For new projects, learning from past ones (and from industry research like this report) is vital.

The strong feedback about storage suggests that developers who surprise tenants with better-than-expected storage will earn disproportionate praise. Conversely, those who cut corners on storage will hear about it in complaints. Given the high percentage of renters planning to move within 12 months (over 50% per the Centrick research), largely due to searching for better value or features, developers can improve retention by addressing the common gripes, which storage and amenities figure prominently in. Proactively solving these is a competitive advantage.

In conclusion, property developers and investors should view amenities, and particularly in-building storage, as integral components of the residential product in the UK market, not as secondary extras. The amenity strategy should be informed by local market preferences and future lifestyle trends. By delivering the amenities residents truly value, developers will create places where people “love where they live,” leading to stronger demand, happier communities, and more sustainable returns on investment.

As UK renters and buyers become more discerning, those projects that blend convenience, community, and practical living solutions (like ample storage) will stand out as the preferred choice in an increasingly amenity-conscious housing market.

Sources:

• British Property Federation (2024), “Who Lives in Build-to-Rent?”, Press release summary of survey of 32,000 renters – bpf.org.ukbpf.org.uk.
• JLL (2023), Tenant Survey Report, Insights on amenity usage and preferences among UK renters – res.cloudinary.comres.cloudinary.com.
• Centrick (2024), Love Where You Live: The Future of BTR, Research on renter priorities (energy efficiency, storage, etc.), regional findings for London, Birmingham, Manchester, Liverpool – centrick.co.ukcentrick.co.uk.
• Association for Rental Living (2021), Storage ‘out of thin air’ is a winner, Industry commentary on providing storage in BTR, including impact on wellbeing and revenue – thearl.org.ukthearl.org.uk.
• TK Maxx “Renter Friendly Refresh” Survey (2023), Poll of 2,000 UK adults on rental frustrations, highlighting lack of storage and willingness to pay for space tkmaxx.comtkmaxx.com.
• Stashbee (2022), Research on space shortages and mental health, via TechRound – listselfstorage.comlistselfstorage.com.
• Scottish Property Federation / BPF (2022), Overview of BTR model and common amenities offered (incl. storage lockers) – scottishpropertyfederation.org.uk.
• Knight Frank (2023), BTR Resident Experience Index, Noted correlation between number/type of amenities and resident satisfaction – content.knightfrank.com.
• Rightmove & Home Builders Federation (2025), Homebuyer priorities research (community, local amenities importance) – hbf.co.ukhbf.co.uk.